ux/ixd/ia/etc

I think people at the end of the day, they want a great product. And so on Amazon: Amazon is a different kind of competitor. They have different strengths and so forth. And I think they will sell a lot of of units. I think they have, and they will. But the customers that we are designing our products for are not going to be satisfied with a limited function kind of product. And I think the real catalyst to the tablet market will be innovation and pushing the next frontier. So, honestly, we will compete with everybody.

We don’t know for sure what’s going to happen when we have our first full quarter of new Ice Cream Sandwich-based phones available that aren’t competing against a brand new iPhone, but the consumers in the “ended up with Android” not only don’t know what confection their phone is running, they don’t care. It’s the people who chose Android because it was Android who do, and—again, this is speculation, but I think there’s a lot of circumstantial evidence to support it—those people are a smaller percentage of Android owners than the percentage of iPhone users who specifically wanted an iOS phone.